Portfolio – Sony Europe

 

As Senior Copy Director on the Sony Europe account at Fritsch Heine Rapp Collins from 1996-2000, I worked with more than 14 different market divisions on brochures, flyers and the consumer magazine for Europe. As Senior Copy Director I managed an English copy team in Hamburg. The English copy for all publications was then adapted into more than 15 languages and published in Hamburg. I also played a key role in the rebranding of the magazine, including leading a branding workshop with Sony marketing managers at the Kreative Haus in Worpswede.