Portfolio – Mabthera

 

From 2005-2008 I worked as Creative Director supporting the launch and marketing of MabThera RA, a leading rheumatoid arthritis therapy manufactured by Roche. This included the development of the global brand launch from before approval through two consecutive print campaigns, various internal marketing meetings, congresses and print items for patients and health care professionals. Together with the creative and project management teams from UNICBLUE, I also developed and wrote the global brand book and guidelines for use by affiliates worldwide.