Portfolio – Abbott

Together with LOOK UP Agency for Communications (now UNICBLUE), I developed the communication concepts for the first three Abbott Diabetes Care exhibition booths for the EASD in 2005, 2006 and 2007. The first concept “A great step forward” highlighted the technical leadership of Abbott’s medical devices and integrated an innovative social responsibility activity on the booth which attracted a record number of visitors to the stand and raised money for the Greek Diabetes Association. In addition, I interviewed and trained the stand hostesses so that they were familiar with the concept and were able to effectively interact with visitors on and off the stand.