How does design work?

How important is design to your business success? What is good design? Wells Riley and Jessica Hische have created a simply structured guide for non-designers that give startups (and the rest of us) an inspired, structured and wonderfully laid out explanation of the role of design in business. I like their idea that really good design is “notorious for seeming not designed at all, or ‘undesigned.’” Like good makeup!

Do visit their links to Path, Airbnb, Square and Massive Health for a look at the latest trends in linking design with business. With more than 20,000 recommendations on Facebook I guess I’m not the only one who likes this – but maybe the last to see it. Naaaahhhh….

Massive compliment from me and off you go:


Can anyone tell me what font they use in the headlines?

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